extended work samples
Brand: Rebecca Minkoff
Role: Editorial Director / Senior Copywriter
Extended Work Samples (Quick Roundup)
web
email marketing
editorial storytelling
the launch of RM swimwear
distinct editorial shoot + introductory messaging = cross-channel swim story
Coastal chic, city cool. The Rebecca Minkoff girl loves surfing and matcha tea just as much as she loves rooftop pools. Her style echoes confidence and strength, always with a hint of sun-kissed levity. This girl is on-the go, exploring new-wave feminism with every splash.
Designed to fit well and flaunt often, these LA-made suits are here to complement every dip, line and curve. Fem prints, statement colors and cheeky details adorn modern takes on classic shapes. Dreamlike Italian fabrics wear smoothly from road-trip festivals to the salt and the sand. With a metaphorical (sometimes real) piña colada in hand, Rebecca Minkoff Swim celebrates easy-cool luxe with a keep-it-kind spirit.
editorial storytelling
the launch of RM luggage
editorial storytelling
new-season boots cross-channel / multi-media story.
influencer integration
editorial content series RM Superwomen
an ongoing content series profiling inspiring women. an authentic approach to brand storytelling. focusing on the brand’s strong female perspective, “RM Superwomen” content offers a blog-inspired space for storytelling and audience engagement supplementary to product and sales. @rmsuperwomen. a daily instagram feed + conversational facebook group featuring joined members + podcast.
developed and launched RM Superwoman. integrated the content initiative as a diffusion of overarching editorial narrative—producing creative with brand relevancy, structuring cross-messaging opportunities and allocating assets accordingly.
coordinated and conducted interviews with relevant women to create thoughtful blog-inspired social posts featuring exclusive quotes. profiled two-three women per week, producing original portrait shots or utilizing provided images.
editorial campaign:
content-driven editorial campaign. honoring the Women’s March one-year anniversary + featuring organizers of the Women’s March and feminists activists + debuting the Rebecca Minkoff Spring/Summer collection.
content diffusion. blog + across site + scheduled social creative/live posting + email + in-store activations.
cross-functional team alignment. executed in collaboration with marketing, PR and sales to generate an impactful delivery: new culturally-significant editorial content + new-season product + influencer/celebrity strategy.
