higherdose
freelance brand writer / wellness + lifestyle
HigherDOSE
luxury infrared sauna + wellness lifestyle brand
honest copy that brings a lifestyle to life.















the DOSE life blog.
brand experiences.
“The HigherDOSE concept is inspired by the idea of living the high life, naturally—taking action and participating in activities that trigger a release of the brain’s happiness chemicals dopamine, oxytocin, serotonin and endorphins (the acronym for D.O.S.E.). This concept has evolved, naturally. We’re living in an era that’s becoming more and more hyper-aware of what’s good and bad for us, physically and mentally. HigherDOSE continues to propel that message. ”
In an infrared sauna, infrared light radiates energy, which we feel as heat — the same as the heat from sun, but without harmful UV rays. When we absorb this infrared energy, it charges our bodies particles and raises our core body temperature. Unlike a traditional sauna that warms the air, infrared heats the body directly, which produces a deep, sustainable sweat at the cellular level.
Infrared heat triggers a release of the brain’s happiness chemicals: dopamine, oxytocin, serotonin and endorphins—hence, the acronym: DOSE.
When infrared heat gets your blood circulation going, vibrating molecules loosen deep stored toxins through sweat — pushing out heavy metals, radiation, environmental pollutants, fat, cholesterol, alcohol, nicotine. It's one of the only ways to detox from heavy metals. Detoxing is essential. It strengthens the body's immune system and allows us to better absorb the nutrients in our food. If you're on a mission to feel and look good, you gotta get the bad stuff out to let the good stuff in because, there just isn't room for both. Your body is like a New York apartment, every inch is precious and too much junk equals frustration.
DOSE stands for dopamine, oxytocin, serotonin and endorphins — our body's powerful happiness chemicals, naturally activated in our HigherDOSE sauna.
It's like taking a hit, of infrared rays, and then sweating profusely and relaxing into your own detoxifying state of rejuvenation. While working some serious stimulation skills (pulling out who-knows-what toxins), infrared rays enliven mood-boosting neurotransmitters and lower cortisol levels. This helps create a rush of energetic, rejuvenated vibes, releasing feelings of euphoria. That's a DOSE. A healthy, mind-body experience that achieves "high life" results. Zero come down.
The HigherDOSE movement is a new way of thinking about modern health. We're getting you beautiful and buzzed, simultaneously. By providing a total experience, we encourage physical goodness and at the same time, sharpened cognitive behavior. Each of our private, oasis-like rooms offer personalization options to get your senses extra elevated — in a way that best fits your individual preferences. You DOSE you.
Included in the HigherDOSE experience is Chromotherapy Lighting. Also known as Colored Light Therapy, Chromotherapy uses chakra healing properties to rebalance energy centers and generate vitality.
You can choose from six hues, each of which reflect different frequencies of light and energy. For example, say you're stressing out because, well, we're living in an era where every other beep from our phone is a notification fresh from hell's newsroom.
Get DOSE'd in green, which focuses on harmony and provides a neutral, positive calming effect that'll let you destress. There's a time and a place to be a tight squeeze, but when you need to loosen up, get a red DOSE. Red light heals inflammation and muscle stiffness.
Since our saunas come equipped with an aux cord, you can easily add music into your DOSE. Tune in, drop out, and energize your morphogenetic field with sounds that put a little oomp in your mood or connect you inspirationally.
For a full-on tranquil DOSE, infuse your session with meditation — allowing yourself to settle into the heat, sit and just "be" you. Share a session with your funniest friend and DOSE with a laugh, releasing extra feel-good brain chemicals.
When you realize the power of tapping into your own DOSE, you start unlocking new levels of energy and potential that you never knew you had.
Dopamine will motivate you to take action, providing a surge of achievement — it's that rewarding feeling when you check something off your to-do list. Pride, self-worth and confidence flows from serotonin, which works to combat loneliness and depression. Oxytocin rises emotions of trust and intimacy to build strong relationships. A surging of endorphins diminishes our perception of pain, acting as an analgesic sedative, alleviating anxiety and depression.
We spend our daily lives in a whiplash of ups and downs, constantly fighting environmental stress factors. It's exhausting. A routine escape is crucial to sanity. We DOSE because, when we're listening to our bodies and enjoying the release of detoxification, we feel good — like, totally high good.